The 1st Choice Family: Your North Houston Neighbors

Locally owned and operated, 1st Choice takes great pride in delivering high quality roofing and construction throughout Greater North Houston. We’re your neighbors and friends, delivering the kind of quality service and attention to detail that only a local business can offer.


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Martin Morales, Co-Founder & Owner. Martin has been working in the construction industry since 2008. A devoted husband and father, Martin treats clients with the same respect and consideration he’d wish for his own family.

Having started from the ground floor, Martin worked for both local and national home builders and neighborhood developers. He saw firsthand how poorly trained and managed many construction employees were. He also witnessed the lack of service and unprofessional treatment many customers experienced. As Martin earned promotions he gained more experience in the industry. He became determined to launch a company that would redefine home improvement and renovation. Where better to make a difference than the Greater North Houston community?


Chris Rochester, co-founder and owner. Chris has over a decade of experience in the home builder, renovation, and roofing industry. Having launched his career in early 2004, he has extensive experience designing and constructing new homes, overseeing renovation projects, and managing both big and small construction sites. His keen eye for detail, elite planning and organizational skills, and experience in real estate investment and consulting, make him a valuable resource for 1st Choice clients.

Martin Morales

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